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“Beautiful” has been considered the queen of real estate buzzwords for quite a while, but we wanted to have solid proofs for this. Thus, we analyzed 300,000 listings active in 2012 in order to see what the most popular words used to describe them are. The results confirmed that “beautiful” is still the #1 most frequently used word in real estate listings.
Have you ever wondered which features are most desirable in different areas of the United States? Which phrases are the most searched for by buyers?
Learn a ton about Real Estate Buzz Words and how you can use them in this article from our friends over at Point2Homes.com: http://www.point2homes.com/news/new-york-real-estate/trendiest-real-estate-listing-keywords.html
The problem with using real estate buzz words – ones that are used most often – is that your listing now sounds just like everyone else’s listing. We all know that today’s buyer does not only rely on agent listings and presentation, oh no. They are on Zillow, Realtor.com and Trulia checking out listings. They will be looking at maybe a hundred listings during their shopping experience. Don’t you think they will get tired of reading “beautiful house”, “must see”, “move in ready.” After awhile your readers are not even going to give consideration to these phrases. Let’s see if we can take our listings up a notch and come up with some unique and property specific terms that catch a buyer’s eye.
Thank you for this “beautiful” insight. Hope to get more pointers from you in the future, I really need mentoring since I am just a newbie in the real estate industry.