I have to brag. I can’t help it. I’m like one of those proud U.S. Olympic gymnastics’ parents the camera kept showing in the stands in London – beaming with pride – because their little girl just swiped the gold medal from the Russians. I do. I have to brag. Really, I can’t help it.
Here’s the gist: my clients have an overabundance of leads. I know—it’s not often the case in the highly competitive game of real estate, but it’s true. I’m sure you know agents like my clients who are top producers. And the same question always pops up: How do they do it all? How do they get all the work done that’s associated with selling hundreds of homes a year?
Well, here’s the secret: they don’t do it all. Early on in their career they realized this: they can’t do it all, at least not without help. There you have it, the secret is no longer, well, a secret. And here’s the most important part of the secret: they use virtual assistants (VA) to get all their work done.
Here are some key tips you should know about virtual assistants and how they can put you on the medal stand with other top producers:
- Give yourself a time audit. Spend the next week documenting every single thing you do in your job. Then carefully identify the tasks you can delegate to a VA. Before you say, “Bob, there really isn’t much I can delegate. I have to do this myself,” shoot me an e-mail at Article@CorcoranCoaching.com and I’ll send you a free tip sheet that includes 10 ways on how to use a virtual assistant. Finding leads is just one of many tasks you can get off your desk. Of course pay heed to any state laws regarding what licensed versus unlicensed agents can do, but I’ve found that most states allow prospecting but not discussing values or setting appointments.
- Be clear about what you want them to accomplish. Set specific goals and hold them accountable. In essence, create a system they can plug into so they can hit the ground running. Be sure your virtual assistant is using proven scripts so the message prospects hear is a consistent and effective one. Check in with your VA weekly for status reports and discuss the prospecting tools that are working and not working and adjust accordingly.
- Avoid common mistakes. Yes, I have heard from agents who have had problems with VAs. I won’t deny that. But I’ve also learned why those problems arose. Watch out for these mistakes when you’re hiring a VA: 1) Not choosing a VA based on the job description and responsibilities. They just winged it. 2) Not training the assistant. They expected the assistant to just “figure it out” as they went. 3) Not having systems for an easy transition into the work.
Think about it. Get started today. Here are three places to visit and learn more: www.BestAgentBusiness.com, www.RevStaffing.com and http://VirtualRealEstatePro.com. I’ve personally used Best Agent Business for VA help create my book in less than six months.
Let me hear from you. Have you taken a close look at your daily tasks to see if there are items you might delegate to a virtual assistant? What specifically is holding you back from hiring a virtual assistant? What have you heard (good and bad) about virtual assistants, or do you have any personal experiences with virtual assistants you’d like to share? Please send any comments or questions you have to Article@CorcoranCoaching.com or http://www.facebook.com/CorcoranCoaching.
Bob Corcoran is a nationally recognized speaker and author who is founder and president of Corcoran Consulting Inc. (CorcoranCoaching.com, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into the residential or commercial broker or agent’s existing practice.
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